The Permalink settings enable you to configure the URL format that is displayed in the web browser when someone browses your site. WordPress will default your Permalinks to the Day and name format however you can change this so that the URL is more user friendly. This also helps considerably with Search Engine Optimisation (SEO). To change the way your site URL is displayed simply select one of the radio button options within the Common Settings section on this screen. Next to each option is an example of how the URL would be displayed.